Amazon have recently been under fire with accusations (heavily disputed) of their conditions for employees. There have been reports of regular sackings and staff in tears at their desks but are these reputable sources?

The retail giant, Amazon are one of many businesses to adopt the importance of employer branding as their company values are easy to see and bad press like this is not what they want.

When considering joining a business, candidates are becoming very skeptical and will do their research into the culture of the business and what it is like to work for them with the options of development and a career path. In order to obtain this information, it’s surprisingly easier than once expected.

The most popular sites of employers being reviewed sit with the job boards and review services like Glassdoor, which has become highly dominant in the market place too. With the importance of employer branding growing day by day, Glassdoor provide access to reviews from previous and existing employees that are reputable and factual with genuine experiences.

Looking online Amazon’s Glassdoor Employer Profile shows:

That’s 63% of people that would recommend Amazon to a friend!

This is a stark comparison to the recent reports of negativity that is displayed within the media. A second reputable review website are sites like TheJobCrowd, who specialise in graduate recruitment and release annual reviews of the top 100 companies for graduates to work for.

As employer branding is adopted by so many businesses, the fit within a company culture is becoming more and more apparent in the current job market. For this reason, some of the core principles for Amazon include:

• Customer obsession
• Ownership
• Invent and simplify
• Hire and develop the best
• Think Big
• Earn Trust

If it is so easy to find these core values and principles from their careers website, such a large business who has clearly adopted employer branding into their strategy, has shown significant growth over the years.

In order to make sure that you are aware of how your employees view you as an employer it is essential to create an account as an employer with review websites. Examples such as Glassdoor and Vault will provide you with insightful justifications for the opinions that are help about you as an employer.

Regardless of what has happened with Amazon, there is much that we can learn from these reports and use to improve out employer brand to combat negative reviews and improve further both for existing and future employees.

Last Updated on 4 years by Gary Parsons