In this episode, Gary chats with Serena Humphrey, Founder and Managing Director of The F Word. Serena Humphrey FCMA is a leading finance coach in the UK. She spent the last 2 decades running her own business but her business isn’t just for her… for over 30 years Serena has been on a deeply personal mission to inspire and train business owners to understand and get confident with their finances, so they make and keep more profit, so they have the freedom to run their business and life on their terms, whilst building financial freedom for their future. In this episode we discussed the need for businesses to get a better grasp of their finances and how involving employees, making a link between people and profit, helps increase overall performance.

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