5 ways to build a company culture to be proud of

In order to maintain a high standard within your organisation, in addition to your employer brand your company culture should be just as important. Developing a great company culture doesn’t mean you have to become the next Google, but taking a leaf from their book is ideal in how to create it. So we’ve developed some tips to help you move forward with your company culture.

Start with a strong base- In order to create the perfect company culture you need to go right back to basics. In order to do this there are a few options that you need to consider.

  • Company values/ visions
  • Engaging Employees
  • Showcasing your values
  • Work/ life balance
  • Staff recognition

1. Company values

First stage is to look at your company values and visions. Does your organisation reflect these values as strong as possible? Or could more work be done? In addition to this fact, are your values right for your organisation? On multiple occasions a business will set these values at the beginning and fail to revise them as the business grows adopting new trends and values in the current market. Be sure to pay attention to these as they will mould the base of your company culture

2. Engaging employees

You will be able to tell the results of your company culture through your employees and how they feel about working for you. By creating a positive environment and listening to their feedback will create a positive company culture as your employees can be just as proud about your organisation.

3. Showcasing your values

Your values will be no use without showcasing them to potential candidates and the public. Make sure you introduce your values into every aspect of your business to create a complete culture. Including everyone will boost morale for the business at the same time as showing a positive attitude to the public.

4. Work/ Life Balance

This could potentially be one of your organisations values already however in order to create a wonderful company culture you need to understand your employees. Everyone should have a work life balance that allows them to make the most out of what matters. If your business is seen to appreciate this, especially in the current market then you will boost your employer brand, your business environment and company culture. This can be done with flexible hours, ability to work from home or more optimized working hours.

5. Staff Recognition

In addition to keeping your employees engaged, you need to recognise their hard work and determination to the business. By recognising their work you will boost productivity and create a positive environment. A culture of recognition and appreciation is one of the best possible values that a business can hold.

Together by improving these core aspects of an organisation, you will have the foundations of a company culture to be proud of boosting your culture, business environment and employer brand completely.



Author: Gary Parsons
Gary is MD & Co-Founder at Talk Staff, passionate about the role that people play in helping build long-term and sustainable businesses. He sits on local business advisory boards and has been key in leading the growth of Talk Staff from inception in 2009.

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